Chapter 1Managing Within the Dynamic Business Environment2/23Business & Entrepreneurship•Business •Any activity that seeks to provide goods and services to others while operating at a profit•Profit•The amount a business earns above and beyond what it spends for salaries and other expenses•P=Revenues-Expenses•P=Sales-Costs3/23Business & Entrepreneurship (contd.)•Revenue•Total amount of money a business takes in during a given period of time•Entrepreneur•Def. 1: a person who risks time and money to start and manage a business•Def. 2•Def. 3•An example 4/23Business & Entrepreneurship (contd.)•Match Risk With Profit•or Loss•Risk•The chance an entrepreneur takes of losing time and money on a business that may not prove profitable 5/23Business & Entrepreneurship (contd.)•Standard of Living•The amount of goods and services people can buy •Quality of Life•The general well-being of a society in terms of political freedom, a clean natural environment, education, health care, safety, free time, and everything else that leads to satisfaction and joy6/23Business & Entrepreneurship (contd.)•Stakeholders•All the people who stand to gain or lose by the policies and activities of a business•Outsourcing (Insourcing)•Assigning various functions to outside organizations7/23Stakeholders8/23Business & Entrepreneurship (contd.)•Nonprofit Organizations•An organization whose goals do not include making a personal profit for its owners or organizers•Government, public schools, charities•Social Entrepreneurs 9/23Creating Wealth•Factors of Production•The resources used to create wealth10/23Factors of Production11/23Business Environment•The surrounding factors that either help or hinder the development of business12/23Business Environment (contd.)13/23Business Environment (contd.)•Economic and Legal Environment•Minimum taxation and regulation•Allow private property•Enforce legality•Stable currency•Minimize corruptionQuiz: Where is USA 14/23Business Environment (contd.)•Technological Environment•Technologyphones, computers, software…•ProductivityThe amount of output you generate given the amount of input (e.g. hours worked.)15/23Business Environment (contd.)•Effectivenessproducing the desired result•Efficiencyproducing goods and services using the least amount of resources•E-commercebuying and selling of goods over the InternetB2CB2B 16/23Business Environment (contd.)•Competitive Environment•Responsiveness to CustomerDatabase•electronic storage file where information is kept•Identity Theftobtaining private information about a person and using that information for illegal purposes10 million Americans are victims17/23Business Environment (contd.)•Competing by Exceeding Customer ExpectationsCustomer-drivenbusinesses –listen to the customer•Competing by Restructuring and EmpowermentFront-line workers must respond quickly to customer requests –and have autonomy18/23Types of Businesses19/23Business Environment (contd.)•The Social Environment•DemographyThe statistical study of the human population in regard to its size, density, and other characteristics, such as age, race, gender, and income•Managing DiversityDiversity includes many more population groups, including seniors, the disabled, homosexuals, and singles20/23Business Environment (contd.)•Aging/Graying of AmericaBaby boomers0%10%20%30%40%50%60%70%80%19201940196019802000Under 1515-6465+21/23Business Environment (contd.)•Two-Income Families•Single-Parent FamiliesChild care benefits00.511.522.533.544.55Number of Persons in a Household190019401980200022/23Business Environment (contd.)•The Global Environment•International Competition and Free Trade•Improvements in Transportation and Communication –more trade•War & Terrorism –less trade?•Global Changes23/23Evolution of American Business•Agricultural/Manufacturing•Service Industries•Future???